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            <title>Jay Curley: "We aspire to be a social justice company that happens to sell...</title>
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            <description>&lt;p&gt;During OnBrand '17, we caught up Jay Curley from Ben &amp; Jerry's to hear how the company combines issue advocacy with brand marketing to make a difference both socially and culturally.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onbrand.me/jay-curley-we-aspire-to-be-a-social"&gt;&lt;img src="http://video.onbrand.me/49543330/49551571/58d731d44037e5abfbfa737ac8c4f000/standard/download-4-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <description>&lt;p&gt;Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben &amp; Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.&lt;/p&gt;
&lt;p&gt;---&lt;br /&gt;
About OnBrand&lt;br /&gt;
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.&lt;br /&gt;
www.onbrand.me&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onbrand.me/how-businesses-can-be-activists-and"&gt;&lt;img src="http://video.onbrand.me/49543317/49551732/9dce9c0813a936784f422d17780349af/standard/download-5-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <itunes:summary>Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben &amp; Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.
---
About OnBrand
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.
www.onbrand.me</itunes:summary>
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            <media:description type="html">&lt;p&gt;Businesses can help to create a world where the environment is respected and human rights are basic rights. When you blend grassroots ACTIVISM and brand MARKETING to advocate for progressive change in the world, you can help build social movements that create change. Jay Curley will share how Ben &amp; Jerry’s strive to use their business operations and marketing approach to enlist their fans to join social movements to change the world.&lt;/p&gt;
&lt;p&gt;---&lt;br /&gt;
About OnBrand&lt;br /&gt;
OnBrand is a media and events brand, and a community for marketing professionals obsessed with the cutting edge of marketing and technology.&lt;br /&gt;
www.onbrand.me&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.onbrand.me/how-businesses-can-be-activists-and"&gt;&lt;img src="http://video.onbrand.me/49543317/49551732/9dce9c0813a936784f422d17780349af/standard/download-5-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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